Increasing the Value of your Amazon Business Before the Sale
So there are a couple of ways to increase the worth of your Amazon business and today we will touch on a few aspects you need to consider.
Is the Business in an Uptrend?
Most sellers tend to sell their Amazon business when things go wrong, the most important thing for an investor is the trend, if the business shows a decrease in sales compared to previous years/months – you need to have a good explanation for that because for most investors this factor disqualifies the business from being a potential purchase.
Does the business have additional assets?
An additional asset can be an asset that is generating profit or traffic and is included in the business but is not the main activity. For example, it can be a mailing list, or other platforms that the brand is selling on such as woo-commerce, Walmart, eBay, Shopify, etc.
It can also be a social media platform on which the brand has a following and engagement such as a Facebook page, Instagram, YouTube channel, or any other social media account.
Another additional asset can be a trademark, registered brand, patented product or design, or anything that makes your business or products unique and hard to copy.
How are the Appearance & Functionality of your Business?
Any business is evaluated by the last 12 months of its activity and profit, even if in previous years it sold much more, for that reason – before you start working on selling the business, it is a must and the most important period to invest more in PPC to show the potential buyer a better net profit in the p&l (profit and loss) of the last 12 months.
Another simple but important tip is to update your listing images and copywriting to look better.
Are You Being 100% Honest?
It is very important to never lie or try to hide anything about the business, almost any buyer has their own tools and ways to evaluate a business and they go deep into any aspect, trying to hide information that makes the business looks bad won’t help and is not the way we do business here at trust the brokers.
Always stay honest but try to make the best first impression you can by not neglecting any aspect of the business.
